--- title: "New GST on Advertisement 2026: 18% Rate on Ads, Digital & Print" description: "New GST rate on advertisement in 2026 is 18% on digital, print and outdoor advertising. Simplify GST billing with Busy and apply the right rate every time." canonical: "https://busy.in/gst-rates/advertisement/" author: "Vineet Goyal" published: "2025-05-16T12:55:13.000Z" category: "GST Rates" --- - The new GST rate for digital and most print ads in India is set at 18%, effective after September 22, 2025. - Print ads in newspapers without additional services have a reduced GST rate of 5%. - Advertisement services under GST include digital ads, print ads, TV/radio commercials, outdoor ads, and sponsorships. - Agencies must use SAC Code 998361 for GST compliance, charging 18% GST unless the 5% rate applies. - Businesses using foreign digital ads must pay 18% GST under the Reverse Charge Mechanism. # New GST on Advertisement Services: Digital and Print Media From billboards to Instagram ads, advertisements are everywhere—and so is GST. Whether you’re an agency, a media company, or a business booking ads, understanding the **gst on advertisement services** is key to budgeting and billing right. ## New GST Rate on Advertisement Services in India The Government of India is updating GST rates effective after **22 Sep 2025**. Below are the **expected new GST rates** for advertisement services (no compensation cess). ## Advertisement New GST Rate | Ad Type | New GST Rate | | --- | --- | | Digital / online advertisement | 18% | | Print ads (space only – newspaper) | 5% | | Print ads (space + creative/design/content) | 18% | | TV and radio advertisements | 18% | | Outdoor ads (hoardings, banners) | 18% | | Sponsorships and brand promotion | 18% | _Note:_ If an agency sells newspaper ad space as an agent, GST at **18%** applies on the commission; pure sale of _space in print media_ remains at **5%**. ## New GST Rate on Newspaper Advertisement in India | Nature of Print Ad Service | New GST Rate | | --- | --- | | Ad space only (newspaper) | 5% | | Ad space + design/content creation | 18% | | Magazine advertisements | 18% | _Reminder:_ “Print media” for the 5% rate covers newspapers/books; magazines and other media remain at **18%**. ## What Are Advertisement Services Under GST? Under GST law, advertisement services include: - Digital ads on Google, Facebook, Instagram, YouTube, etc. - Print ads in newspapers and magazines - TV and radio commercials - Outdoor hoardings and banners - Sponsorships and event branding These services fall under SAC Code 998361 and are taxable, except for certain exemptions. Live Demo Available Today ## GST Returns Taking Time? Prepare Data Faster With BUSY. Trusted by 6,00,000+ Users 4.6 Google Rating \* No credit card required ## Advertisement Old GST Rate ### (Old GST Rates – Applicable Until 21st September) | Ad Type | GST Rate | | --- | --- | | Digital/online advertisement | 18% | | Print ads (own content + space) | 18% | | Print ads (space only – newspaper) | 5% | | TV and radio ads | 18% | | Outdoor ads (hoardings, banners) | 18% | | Sponsorships and brand promotion | 18% | **Get a Free Trial –** [**Best Accounting Software For Small Business**](https://busy.in/accounting-software/) ## GST on Digital Advertisement Services The **gst on online advertisement** is 18%, and it applies to: - Social media ads - Google Ads and search engine promotions - Influencer marketing billed via agency - YouTube or video-based ads ## Old GST Rate on Newspaper Advertisement | Nature of Print Ad Service | GST Rate | | --- | --- | | Ad space only (newspaper) | 5% | | Ad space + design/content creation | 18% | | Magazine advertisements | 18% | **Get a Free Trial –** [**Best GST Accounting Software For Small Business**](https://busy.in/accounting-software/gst-accounting/) ## GST Compliance for Ad Agencies and Clients - Use SAC Code 998361 in invoices - Charge 18% GST (unless 5% applies for newspaper space) - File GSTR-1 and GSTR-3B regularly - Clients can [**claim Input Tax Credit**](https://busy.in/gst/what-expenses-can-be-claimed-as-itc/) on GST paid ## GST on Foreign Digital Ads When billed from outside India (e.g., Facebook Ireland, Google Singapore): - GST @ 18% is payable under [**Reverse Charge Mechanism**](https://busy.in/gst/all-about-reverse-charge-mechanism-rcm-under-gst/) - Applicable only to GST-registered businesses in India - Business must self-invoice and pay GST to remain compliant ## Conclusion Whether you’re placing a print ad or running a digital campaign, understanding the **gst on advertisement** ensures your billing is accurate and your tax returns remain compliant. ## About the author **Vineet Goyal** I am a chartered accountant with over 14 years of experience. I understand income tax, GST, and balancing financial records. I analyze financial statements and tax codes effectively. However, I also have a passion for writing, which is different from working with numbers. Recently, I started writing articles and blog posts. My goal is to make finance easier for everyday people to understand. ## Frequently asked questions ### What is the advertisement GST rate in India? **18%** standard rate; **5%** for print ad space. ### What is the GST rate on newspaper advertisement? **5%** for ad space only; **18%** if design/content included. ### How much GST is charged on digital ads? **18%** on all online advertisements. ### Can businesses claim Input Tax Credit on ad spend? Yes, if ads promote business & invoices have company **GSTIN**. ### Are influencer marketing services taxed under GST? **18%** on influencer campaigns via agencies. ## Related articles - [New GST on Skincare Products: Rate, Branding & Retail Pricing](https://busy.in/gst-rates/skincare-products/) - [New GST on Industrial Machinery: Slabs, ITC & MSME Effect](https://busy.in/gst-rates/industrial-machinery/) - [New GST on Restaurant Meals: Dine-in, Takeaway & Delivery Compared](https://busy.in/gst-rates/restaurant-meals/) - [New GST on Kitchen Utensils: What’s Taxed and What’s Not?](https://busy.in/gst-rates/kitchen-utensils/) - [New GST on Online Education: Rate, Exemptions & EdTech Impact](https://busy.in/gst-rates/online-education/) - [New GST on Packaging Materials: Tax Implication Across Industries](https://busy.in/gst-rates/packaging-materials/) - [New GST on Digital Marketing Services: Tax Rates & Input Credit Explained](https://busy.in/gst-rates/digital-marketing-services/) - [New GST on Pesticides: Rates, Agri-Exemptions & Sector Impact](https://busy.in/gst-rates/pesticides/) - [New GST on Butter: From Dairy to Dining – What You Pay](https://busy.in/gst-rates/butter/) - [GST on Honey: Rate, Applicability & Industry Outlook](https://busy.in/gst-rates/honey/)