---
title: "Market Research Services | Professional Market Research Solutions"
description: "Expert market research services covering compliant, reliable, and high-quality solutions tailored to your needs. SAC Code 998371."
canonical: "https://busy.in/sac-code-998371/"
---

# Market Research under SAC Code 998371

Part of [SAC 9983: Professional, technical & business services](https://busy.in/sac-code-9983/).

Market Research Services give companies structured insights into customer needs, competitor actions and market trends. Businesses depend on these studies before launching new products, entering cities or changing pricing.

SAC 998371 is used when the main work relates to market research and analysis services for business decision-making It is meant for professional assignments where the service provider brings media, research or campaign expertise to help the client reach clear objectives.

In practical terms, projects under this SAC often cover areas like business market analysis, consumer research consultancy. Using SAC 998371 for such engagements keeps the nature of the service and its GST classification aligned with the agreed scope.

## 998371 SAC Code GST rate

Under GST, market research services are classified as supply of services. The taxable value generally includes charges for study design, data collection, analysis, reporting and presentations that form part of the same research assignment.

Post the September 2025 GST changes, market and opinion research services also fall under the standard 18% slab, unless covered by a special notification. Business clients can generally claim input tax credit where these studies support their taxable activities and proper documentation is maintained.

**The table below gives the prevailing standard GST rate for SAC code 998371.**

| SAC code | Description | New GST rate (from 22 Sep 2025) | Old GST rate (till 21 Sep 2025) | Notes |
| --- | --- | --- | --- | --- |
| 998371 | Market research services | 18% with ITC | 18% with ITC | Market research and survey agencies (brand studies, usage & attitude, etc.) are listed with 18% GST; 5 / 12 / Nil FIFA-event entries do not apply to typical commercial research. |

In day to day billing, firms that provide market research services should charge 18% GST on eligible fees, mention SAC 998371 on their invoices and maintain clear project wise records so that research spend and GST treatment are transparent.

## Practical classification guidance

For the 9983 group, this code will normally apply where the main service is clearly market research services. Other codes in the same heading should be used when the engagement clearly fits their specific activity.

## Conclusion

This code is intended for market research services where structured studies, surveys and analysis are carried out for clients. The code is generally taxed at 18% under GST, and using it consistently with the correct rate in % helps businesses keep their research and insight spending clearly mapped in their tax records.

## Frequently asked questions

### What is SAC code 998371 in GST for market research services?

SAC 998371 covers professional market research, including consumer surveys, brand tracking, competition studies and business market analysis. Agencies collect and analyse data to help companies understand customer behaviour, market size and opportunities for new or existing products.

### Does SAC 998371 cover consumer research, surveys and business market analysis?

Yes, questionnaire based surveys, focus groups, retail audits and data modelling used to measure awareness, consideration, usage or satisfaction normally fall under 998371. It applies to both quantitative and qualitative research work done for corporate, government or institutional clients.

### What GST rate applies to market research services under SAC 998371?

Market research services classified under SAC 998371 are usually taxed at 18% GST as part of professional services. There are generally no special exemptions, so agencies and clients should treat the full service fee as taxable at the standard rate.

### Should research agencies use SAC 998371 for brand studies and customer insights?

Yes, when the main output is research reports and insights rather than execution of marketing campaigns, agencies should normally classify the work under 998371. This covers brand health studies, segmentation research, product testing and similar strategic research assignments.

### Can companies claim ITC on GST paid for SAC 998371 reports used in decision-making?

Businesses can generally claim ITC on GST paid for eligible research services when the insights are used to support taxable business activities, such as launching products or planning marketing. ITC may be limited if the business mainly makes exempt supplies or uses the research for non business purposes.

## Explore more

### Other SAC services under 9983

- [998311: Management Consulting](https://busy.in/sac-code-998311/)
- [998312: Business Consulting](https://busy.in/sac-code-998312/)
- [998313: IT Consulting](https://busy.in/sac-code-998313/)
- [998314: Software Development](https://busy.in/sac-code-998314/)
- [998315: Web Hosting](https://busy.in/sac-code-998315/)
- [998316: It Infrastructure Management](https://busy.in/sac-code-998316/)
- [998319: IT](https://busy.in/sac-code-998319/)
- [998321: Architecture Consulting](https://busy.in/sac-code-998321/)
- [998322: Architectural](https://busy.in/sac-code-998322/)
- [998323: Commercial Architecture](https://busy.in/sac-code-998323/)
- [998324: Heritage Restoration](https://busy.in/sac-code-998324/)
- [998325: Urban Planning](https://busy.in/sac-code-998325/)
- [998326: Rural Land Planning](https://busy.in/sac-code-998326/)
- [998327: Master Planning](https://busy.in/sac-code-998327/)
- [998328: Landscape Architecture](https://busy.in/sac-code-998328/)
- [998331: Engineering Consultancy](https://busy.in/sac-code-998331/)
- [998332: Building Engineering](https://busy.in/sac-code-998332/)
- [998333: Industrial Engineering Service](https://busy.in/sac-code-998333/)
- [998334: Transport Engineering](https://busy.in/sac-code-998334/)
- [998335: Energy Infrastructure Engineering](https://busy.in/sac-code-998335/)
- [998336: Telecom Engineering](https://busy.in/sac-code-998336/)
- [998337: Waste Management Engineering](https://busy.in/sac-code-998337/)
- [998338: Specialized Engineering](https://busy.in/sac-code-998338/)
- [998339: Project Management Consultancy Construction](https://busy.in/sac-code-998339/)
- [998341: Geological Consulting](https://busy.in/sac-code-998341/)
- [998342: Subsurface Surveying](https://busy.in/sac-code-998342/)
- [998343: Mineral Exploration](https://busy.in/sac-code-998343/)
- [998344: Surface Survey](https://busy.in/sac-code-998344/)
- [998345: Weather Forecasting](https://busy.in/sac-code-998345/)
- [998346: Technical Testing](https://busy.in/sac-code-998346/)
- [998347: Safety Certification](https://busy.in/sac-code-998347/)
- [998348: Art Authentication](https://busy.in/sac-code-998348/)
- [998349: Technical Consultancy](https://busy.in/sac-code-998349/)
- [998351: Pet Veterinary](https://busy.in/sac-code-998351/)
- [998352: Livestock Veterinary](https://busy.in/sac-code-998352/)
- [998359: Veterinary Consultancy](https://busy.in/sac-code-998359/)
- [998361: Digital Advertising](https://busy.in/sac-code-998361/)
- [998362: Advertising Space](https://busy.in/sac-code-998362/)
- [998363: Print Media Advertising](https://busy.in/sac-code-998363/)
- [998364: TV Advertising](https://busy.in/sac-code-998364/)
- [998365: Internet Advertising](https://busy.in/sac-code-998365/)
- [998366: Outdoor Advertising](https://busy.in/sac-code-998366/)
- [998372: Public Opinion](https://busy.in/sac-code-998372/)
- [998381: Portrait Photography](https://busy.in/sac-code-998381/)
- [998382: Advertising Photography](https://busy.in/sac-code-998382/)
- [998383: Event Photography](https://busy.in/sac-code-998383/)
- [998384: Specialty Photography](https://busy.in/sac-code-998384/)
- [998385: Photo Retouching](https://busy.in/sac-code-998385/)
- [998386: Video Editing](https://busy.in/sac-code-998386/)
- [998387: Photography](https://busy.in/sac-code-998387/)
- [998391: Interior Design](https://busy.in/sac-code-998391/)
- [998392: Graphic Design](https://busy.in/sac-code-998392/)
- [998393: Technical Consulting](https://busy.in/sac-code-998393/)
- [998394: Data Compilation](https://busy.in/sac-code-998394/)
- [998395: Translation](https://busy.in/sac-code-998395/)
- [998396: Trademark Registration](https://busy.in/sac-code-998396/)
- [998397: Brand Promotion](https://busy.in/sac-code-998397/)
- [998399: Professional](https://busy.in/sac-code-998399/)

### All SAC headings

- [99: All Services Accounting](https://busy.in/sac-code-99/)
- [9954: Services in building & construction](https://busy.in/sac-code-9954/)
- [9961: Services in wholesale trade](https://busy.in/sac-code-9961/)
- [9962: Services in retail trade](https://busy.in/sac-code-9962/)
- [9963: Accommodation, food & beverage services](https://busy.in/sac-code-9963/)
- [9964: Passenger transport services](https://busy.in/sac-code-9964/)
- [9965: Goods transport services](https://busy.in/sac-code-9965/)
- [9966: Rental services of transport vehicles](https://busy.in/sac-code-9966/)
- [9967: Supporting services in transport](https://busy.in/sac-code-9967/)
- [9968: Postal & courier services](https://busy.in/sac-code-9968/)
- [9969: Electricity, gas & water supply services](https://busy.in/sac-code-9969/)
- [9971: Financial & related services](https://busy.in/sac-code-9971/)
- [9972: Real estate services](https://busy.in/sac-code-9972/)
- [9973: Leasing or rental services](https://busy.in/sac-code-9973/)
- [9981: Research & development services](https://busy.in/sac-code-9981/)
- [9982: Legal & accounting services](https://busy.in/sac-code-9982/)
- [9983: Professional, technical & business services](https://busy.in/sac-code-9983/)
- [9984: Telecommunications & broadcasting supply services](https://busy.in/sac-code-9984/)
- [9985: Support services to business](https://busy.in/sac-code-9985/)
- [9986: Support services to agriculture, hunting, forestry & more](https://busy.in/sac-code-9986/)
- [9987: Maintenance, repair & installation services](https://busy.in/sac-code-9987/)
- [9988: Manufacturing services on physical inputs](https://busy.in/sac-code-9988/)
- [9989: Services in publishing, printing & bookbinding](https://busy.in/sac-code-9989/)
- [9991: Public administration & other services](https://busy.in/sac-code-9991/)
- [9992: Education services](https://busy.in/sac-code-9992/)
- [9993: Human health & social care services](https://busy.in/sac-code-9993/)
- [9994: Sewage & waste collection](https://busy.in/sac-code-9994/)
- [9995: Services of membership organizations](https://busy.in/sac-code-9995/)
- [9996: Recreational, cultural & sporting services](https://busy.in/sac-code-9996/)
- [9997: Other Services](https://busy.in/sac-code-9997/)