---
title: "Public Opinion Services | Professional Public Opinion Solutions"
description: "Expert public opinion services covering compliant, reliable, and high-quality solutions tailored to your needs. SAC Code 998372."
canonical: "https://busy.in/sac-code-998372/"
---

# Public Opinion under SAC Code 998372

Part of [SAC 9983: Professional, technical & business services](https://busy.in/sac-code-9983/).

Public Opinion measure how people feel about topics like policies, leaders, brands or social issues. Organisations use these surveys to understand sentiment and plan communication or decisions accordingly.

SAC 998372 is used when the main work relates to public opinion polling and survey research services for organizations It is meant for professional assignments where the service provider brings media, research or campaign expertise to help the client reach clear objectives.

In practical terms, projects under this SAC often cover areas like political opinion research, survey research. Using SAC 998372 for such engagements keeps the nature of the service and its GST classification aligned with the agreed scope.

## 998372 SAC Code GST rate

Under GST, public opinion services are classified as supply of services. The taxable value generally includes charges for study design, data collection, analysis, reporting and presentations that form part of the same research assignment.

Post the September 2025 GST changes, market and opinion research services also fall under the standard 18% slab, unless covered by a special notification. Business clients can generally claim input tax credit where these studies support their taxable activities and proper documentation is maintained.

**The table below explains the current standard GST rate for SAC code 998372.**

| SAC code | Description | New GST rate (from 22 Sep 2025) | Old GST rate (till 21 Sep 2025) | Notes |
| --- | --- | --- | --- | --- |
| 998372 | Public opinion polling services | 18% with ITC | 18% with ITC | Opinion polling services also sit in the same advertising / research cluster at 18%; no separate concessional slab has been given in GST 2.0 for these services. |

In day to day billing, firms that provide public opinion services should charge 18% GST on eligible fees, mention SAC 998372 on their invoices and maintain clear project wise records so that research spend and GST treatment are transparent.

## Practical classification guidance

For the 9983 group, this code will normally apply where the main service is clearly public opinion services. Other codes in the same heading should be used when the engagement clearly fits their specific activity.

## Conclusion

This code is intended for public opinion services where structured studies, surveys and analysis are carried out for clients. The code is generally taxed at 18% under GST, and using it consistently with the correct rate in % helps businesses keep their research and insight spending clearly mapped in their tax records.

## Frequently asked questions

### What does SAC code 998372 cover in GST?

SAC 998372 covers public opinion research and polling, including election surveys, policy feedback studies and attitude measurement among citizens. Agencies design questionnaires, sample respondents and publish aggregate findings for media houses, political parties or institutions.

### Does SAC 998372 include political and public opinion polling and survey research?

Yes, pre poll, exit poll, issue based and governance perception surveys normally fall under 998372. It applies whether the client is a political party, government body, think tank or media organisation commissioning independent public opinion studies.

### What GST rate applies to public opinion research services under SAC 998372?

Public opinion polling services classified under SAC 998372 are generally taxed at 18% GST. There are typically no specific exemptions just because the subject is political or social, so agencies charge the standard rate on their professional fees.

### Should polling agencies bill election or policy surveys using SAC 998372?

Yes, research firms engaged to conduct opinion or exit polls, large scale field surveys or phone based polling for elections and policy issues normally use SAC 998372. Clear description on invoices helps demonstrate that the service is research, not advertising or campaigning.

### Can organisations claim ITC on GST paid for SAC 998372 services where used for business?

Businesses and organisations can claim ITC on such services only where they are used in the course of business and not blocked under law. Political parties registered only under Representation of People Act may not be eligible to take ITC under normal GST rules.

## Explore more

### Other SAC services under 9983

- [998311: Management Consulting](https://busy.in/sac-code-998311/)
- [998312: Business Consulting](https://busy.in/sac-code-998312/)
- [998313: IT Consulting](https://busy.in/sac-code-998313/)
- [998314: Software Development](https://busy.in/sac-code-998314/)
- [998315: Web Hosting](https://busy.in/sac-code-998315/)
- [998316: It Infrastructure Management](https://busy.in/sac-code-998316/)
- [998319: IT](https://busy.in/sac-code-998319/)
- [998321: Architecture Consulting](https://busy.in/sac-code-998321/)
- [998322: Architectural](https://busy.in/sac-code-998322/)
- [998323: Commercial Architecture](https://busy.in/sac-code-998323/)
- [998324: Heritage Restoration](https://busy.in/sac-code-998324/)
- [998325: Urban Planning](https://busy.in/sac-code-998325/)
- [998326: Rural Land Planning](https://busy.in/sac-code-998326/)
- [998327: Master Planning](https://busy.in/sac-code-998327/)
- [998328: Landscape Architecture](https://busy.in/sac-code-998328/)
- [998331: Engineering Consultancy](https://busy.in/sac-code-998331/)
- [998332: Building Engineering](https://busy.in/sac-code-998332/)
- [998333: Industrial Engineering Service](https://busy.in/sac-code-998333/)
- [998334: Transport Engineering](https://busy.in/sac-code-998334/)
- [998335: Energy Infrastructure Engineering](https://busy.in/sac-code-998335/)
- [998336: Telecom Engineering](https://busy.in/sac-code-998336/)
- [998337: Waste Management Engineering](https://busy.in/sac-code-998337/)
- [998338: Specialized Engineering](https://busy.in/sac-code-998338/)
- [998339: Project Management Consultancy Construction](https://busy.in/sac-code-998339/)
- [998341: Geological Consulting](https://busy.in/sac-code-998341/)
- [998342: Subsurface Surveying](https://busy.in/sac-code-998342/)
- [998343: Mineral Exploration](https://busy.in/sac-code-998343/)
- [998344: Surface Survey](https://busy.in/sac-code-998344/)
- [998345: Weather Forecasting](https://busy.in/sac-code-998345/)
- [998346: Technical Testing](https://busy.in/sac-code-998346/)
- [998347: Safety Certification](https://busy.in/sac-code-998347/)
- [998348: Art Authentication](https://busy.in/sac-code-998348/)
- [998349: Technical Consultancy](https://busy.in/sac-code-998349/)
- [998351: Pet Veterinary](https://busy.in/sac-code-998351/)
- [998352: Livestock Veterinary](https://busy.in/sac-code-998352/)
- [998359: Veterinary Consultancy](https://busy.in/sac-code-998359/)
- [998361: Digital Advertising](https://busy.in/sac-code-998361/)
- [998362: Advertising Space](https://busy.in/sac-code-998362/)
- [998363: Print Media Advertising](https://busy.in/sac-code-998363/)
- [998364: TV Advertising](https://busy.in/sac-code-998364/)
- [998365: Internet Advertising](https://busy.in/sac-code-998365/)
- [998366: Outdoor Advertising](https://busy.in/sac-code-998366/)
- [998371: Market Research](https://busy.in/sac-code-998371/)
- [998381: Portrait Photography](https://busy.in/sac-code-998381/)
- [998382: Advertising Photography](https://busy.in/sac-code-998382/)
- [998383: Event Photography](https://busy.in/sac-code-998383/)
- [998384: Specialty Photography](https://busy.in/sac-code-998384/)
- [998385: Photo Retouching](https://busy.in/sac-code-998385/)
- [998386: Video Editing](https://busy.in/sac-code-998386/)
- [998387: Photography](https://busy.in/sac-code-998387/)
- [998391: Interior Design](https://busy.in/sac-code-998391/)
- [998392: Graphic Design](https://busy.in/sac-code-998392/)
- [998393: Technical Consulting](https://busy.in/sac-code-998393/)
- [998394: Data Compilation](https://busy.in/sac-code-998394/)
- [998395: Translation](https://busy.in/sac-code-998395/)
- [998396: Trademark Registration](https://busy.in/sac-code-998396/)
- [998397: Brand Promotion](https://busy.in/sac-code-998397/)
- [998399: Professional](https://busy.in/sac-code-998399/)

### All SAC headings

- [99: All Services Accounting](https://busy.in/sac-code-99/)
- [9954: Services in building & construction](https://busy.in/sac-code-9954/)
- [9961: Services in wholesale trade](https://busy.in/sac-code-9961/)
- [9962: Services in retail trade](https://busy.in/sac-code-9962/)
- [9963: Accommodation, food & beverage services](https://busy.in/sac-code-9963/)
- [9964: Passenger transport services](https://busy.in/sac-code-9964/)
- [9965: Goods transport services](https://busy.in/sac-code-9965/)
- [9966: Rental services of transport vehicles](https://busy.in/sac-code-9966/)
- [9967: Supporting services in transport](https://busy.in/sac-code-9967/)
- [9968: Postal & courier services](https://busy.in/sac-code-9968/)
- [9969: Electricity, gas & water supply services](https://busy.in/sac-code-9969/)
- [9971: Financial & related services](https://busy.in/sac-code-9971/)
- [9972: Real estate services](https://busy.in/sac-code-9972/)
- [9973: Leasing or rental services](https://busy.in/sac-code-9973/)
- [9981: Research & development services](https://busy.in/sac-code-9981/)
- [9982: Legal & accounting services](https://busy.in/sac-code-9982/)
- [9983: Professional, technical & business services](https://busy.in/sac-code-9983/)
- [9984: Telecommunications & broadcasting supply services](https://busy.in/sac-code-9984/)
- [9985: Support services to business](https://busy.in/sac-code-9985/)
- [9986: Support services to agriculture, hunting, forestry & more](https://busy.in/sac-code-9986/)
- [9987: Maintenance, repair & installation services](https://busy.in/sac-code-9987/)
- [9988: Manufacturing services on physical inputs](https://busy.in/sac-code-9988/)
- [9989: Services in publishing, printing & bookbinding](https://busy.in/sac-code-9989/)
- [9991: Public administration & other services](https://busy.in/sac-code-9991/)
- [9992: Education services](https://busy.in/sac-code-9992/)
- [9993: Human health & social care services](https://busy.in/sac-code-9993/)
- [9994: Sewage & waste collection](https://busy.in/sac-code-9994/)
- [9995: Services of membership organizations](https://busy.in/sac-code-9995/)
- [9996: Recreational, cultural & sporting services](https://busy.in/sac-code-9996/)
- [9997: Other Services](https://busy.in/sac-code-9997/)