--- title: "Brand Promotion Services | Professional Brand Promotion Solutions" description: "Expert brand promotion services covering compliant, reliable, and high-quality solutions tailored to your needs. SAC Code 998397." canonical: "https://busy.in/sac-code-998397/" --- # Brand Promotion under SAC Code 998397 Part of [SAC 9983: Professional, technical & business services](https://busy.in/sac-code-9983/). Brand Promotion Services aim to increase brand visibility and recall through targeted campaigns, collaborations and presence at events. MSMEs and larger companies rely on these services to stay visible in a crowded market. SAC 998397 is used when the main work relates to sponsorship and brand promotion services for marketing campaigns It is intended for professional assignments where the service provider brings specific skills, tools and experience to deliver well defined outputs. In practical terms, projects under this SAC often touch areas like influencer marketing services, sponsorship marketing, sponsorship services. Using SAC 998397 in these situations keeps the service description and [**GST classification**](https://busy.in/gst/) close to the actual scope of work. ## 998397 SAC Code GST rate Under GST, brand promotion services are considered supply of services. The taxable value usually includes strategy, planning, execution, content creation, coordination and reporting fees billed under the same campaign. After the September 2025 GST revision, these professional and business support services that do not fall in a special exempt category continue under the standard 18% slab. Registered businesses can usually [**claim input tax credit**](https://busy.in/gst/what-expenses-can-be-claimed-as-itc/) when such services are used in relation to their taxable activities and proper documentation is maintained. **The table below gives the prevailing standard GST rate for SAC code 998397.** | SAC code | Description | New GST rate (from 22 Sep 2025) | Old GST rate (till 21 Sep 2025) | Notes | | --- | --- | --- | --- | --- | | 998397 | Sponsorship Services & Brand Promotion Services | 18% with ITC | 18% with ITC | Sponsorship and brand promotion fall in the same 99839 group and are treated at 18% GST, with concessional slabs only for specially certified football event services. No general rate change has been notified, so 18% continues. | In day to day billing, firms that provide brand promotion services should apply 18% GST on the taxable value, mention SAC 998397 on tax invoices and follow the same code in GST records so that income from these assignments is easy to track. ## Practical classification guidance For the 9983 group, this code will normally apply when the primary work is clearly brand promotion services. Other codes in the heading should be selected if the engagement aligns more closely with their described activity. ## Conclusion This [**SAC code**](https://busy.in/sac-codes/) is meant for brand promotion services where clients appoint specialists for focused support over a defined scope. The code is generally taxed at 18% under GST, and using it consistently with the correct rate in % helps both service providers and recipients keep billing, [**input tax credit**](https://busy.in/gst/input-tax-credit/) and GST compliance simple to explain. ## Frequently asked questions ### What is SAC code 998397 in GST for brand promotion services? SAC 998397 covers sponsorship services and brand promotion campaigns, including event sponsorship, influencer marketing, co branding activities and promotional tie ups where the main supply is brand visibility and association. ### Does SAC 998397 cover sponsorship, influencer marketing and brand promotion campaigns? Yes, payments made to event organisers, teams, influencers or celebrities for promoting a brand or displaying logos, hashtags or endorsements usually fall under 998397, provided they are not better described as pure advertising time or space. ### What GST rate applies to brand promotion services under SAC 998397? Brand promotion and sponsorship services classified under SAC 998397 are generally taxed at 18% GST. In some cases, reverse charge can apply, for example where an Indian brand receives services from a foreign celebrity or influencer. ### Should agencies invoice sponsorship activations using SAC 998397? Yes, when agencies manage sponsorship rights, branding at events, influencer collaborations or on ground activations, the supply is often classified under 998397. They should describe deliverables clearly, such as logo placement, shout outs or brand experiences, to support this classification. ### Can advertisers claim ITC on GST paid for SAC 998397 services? Advertisers and sponsors can generally claim ITC on GST paid for qualifying brand promotion and sponsorships used to support taxable business activities, subject to normal ITC rules. They should keep agreements and performance reports as backup documentation for audits. ## Explore more ### Other SAC services under 9983 - [998311: Management Consulting](https://busy.in/sac-code-998311/) - [998312: Business Consulting](https://busy.in/sac-code-998312/) - [998313: IT Consulting](https://busy.in/sac-code-998313/) - [998314: Software Development](https://busy.in/sac-code-998314/) - [998315: Web Hosting](https://busy.in/sac-code-998315/) - [998316: It Infrastructure Management](https://busy.in/sac-code-998316/) - [998319: IT](https://busy.in/sac-code-998319/) - [998321: Architecture Consulting](https://busy.in/sac-code-998321/) - [998322: Architectural](https://busy.in/sac-code-998322/) - [998323: Commercial Architecture](https://busy.in/sac-code-998323/) - [998324: Heritage Restoration](https://busy.in/sac-code-998324/) - [998325: Urban Planning](https://busy.in/sac-code-998325/) - [998326: Rural Land Planning](https://busy.in/sac-code-998326/) - [998327: Master Planning](https://busy.in/sac-code-998327/) - [998328: Landscape Architecture](https://busy.in/sac-code-998328/) - [998331: Engineering Consultancy](https://busy.in/sac-code-998331/) - [998332: Building Engineering](https://busy.in/sac-code-998332/) - [998333: Industrial Engineering Service](https://busy.in/sac-code-998333/) - [998334: Transport Engineering](https://busy.in/sac-code-998334/) - [998335: Energy Infrastructure Engineering](https://busy.in/sac-code-998335/) - [998336: Telecom Engineering](https://busy.in/sac-code-998336/) - [998337: Waste Management Engineering](https://busy.in/sac-code-998337/) - [998338: Specialized Engineering](https://busy.in/sac-code-998338/) - [998339: Project Management Consultancy Construction](https://busy.in/sac-code-998339/) - [998341: Geological Consulting](https://busy.in/sac-code-998341/) - [998342: Subsurface Surveying](https://busy.in/sac-code-998342/) - [998343: Mineral Exploration](https://busy.in/sac-code-998343/) - [998344: Surface Survey](https://busy.in/sac-code-998344/) - [998345: Weather Forecasting](https://busy.in/sac-code-998345/) - [998346: Technical Testing](https://busy.in/sac-code-998346/) - [998347: Safety Certification](https://busy.in/sac-code-998347/) - [998348: Art Authentication](https://busy.in/sac-code-998348/) - [998349: Technical Consultancy](https://busy.in/sac-code-998349/) - [998351: Pet Veterinary](https://busy.in/sac-code-998351/) - [998352: Livestock Veterinary](https://busy.in/sac-code-998352/) - [998359: Veterinary Consultancy](https://busy.in/sac-code-998359/) - [998361: Digital Advertising](https://busy.in/sac-code-998361/) - [998362: Advertising Space](https://busy.in/sac-code-998362/) - [998363: Print Media Advertising](https://busy.in/sac-code-998363/) - [998364: TV Advertising](https://busy.in/sac-code-998364/) - [998365: Internet Advertising](https://busy.in/sac-code-998365/) - [998366: Outdoor Advertising](https://busy.in/sac-code-998366/) - [998371: Market Research](https://busy.in/sac-code-998371/) - [998372: Public Opinion](https://busy.in/sac-code-998372/) - [998381: Portrait Photography](https://busy.in/sac-code-998381/) - [998382: Advertising Photography](https://busy.in/sac-code-998382/) - [998383: Event Photography](https://busy.in/sac-code-998383/) - [998384: Specialty Photography](https://busy.in/sac-code-998384/) - [998385: Photo Retouching](https://busy.in/sac-code-998385/) - [998386: Video Editing](https://busy.in/sac-code-998386/) - [998387: Photography](https://busy.in/sac-code-998387/) - [998391: Interior Design](https://busy.in/sac-code-998391/) - [998392: Graphic Design](https://busy.in/sac-code-998392/) - [998393: Technical Consulting](https://busy.in/sac-code-998393/) - [998394: Data Compilation](https://busy.in/sac-code-998394/) - [998395: Translation](https://busy.in/sac-code-998395/) - [998396: Trademark Registration](https://busy.in/sac-code-998396/) - [998399: Professional](https://busy.in/sac-code-998399/) ### All SAC headings - [99: All Services Accounting](https://busy.in/sac-code-99/) - [9954: Services in building & construction](https://busy.in/sac-code-9954/) - [9961: Services in wholesale trade](https://busy.in/sac-code-9961/) - [9962: Services in retail trade](https://busy.in/sac-code-9962/) - [9963: Accommodation, food & beverage services](https://busy.in/sac-code-9963/) - [9964: Passenger transport services](https://busy.in/sac-code-9964/) - [9965: Goods transport services](https://busy.in/sac-code-9965/) - [9966: Rental services of transport vehicles](https://busy.in/sac-code-9966/) - [9967: Supporting services in transport](https://busy.in/sac-code-9967/) - [9968: Postal & courier services](https://busy.in/sac-code-9968/) - [9969: Electricity, gas & water supply services](https://busy.in/sac-code-9969/) - [9971: Financial & related services](https://busy.in/sac-code-9971/) - [9972: Real estate services](https://busy.in/sac-code-9972/) - [9973: Leasing or rental services](https://busy.in/sac-code-9973/) - [9981: Research & development services](https://busy.in/sac-code-9981/) - [9982: Legal & accounting services](https://busy.in/sac-code-9982/) - [9983: Professional, technical & business services](https://busy.in/sac-code-9983/) - [9984: Telecommunications & broadcasting supply services](https://busy.in/sac-code-9984/) - [9985: Support services to business](https://busy.in/sac-code-9985/) - [9986: Support services to agriculture, hunting, forestry & more](https://busy.in/sac-code-9986/) - [9987: Maintenance, repair & installation services](https://busy.in/sac-code-9987/) - [9988: Manufacturing services on physical inputs](https://busy.in/sac-code-9988/) - [9989: Services in publishing, printing & bookbinding](https://busy.in/sac-code-9989/) - [9991: Public administration & other services](https://busy.in/sac-code-9991/) - [9992: Education services](https://busy.in/sac-code-9992/) - [9993: Human health & social care services](https://busy.in/sac-code-9993/) - [9994: Sewage & waste collection](https://busy.in/sac-code-9994/) - [9995: Services of membership organizations](https://busy.in/sac-code-9995/) - [9996: Recreational, cultural & sporting services](https://busy.in/sac-code-9996/) - [9997: Other Services](https://busy.in/sac-code-9997/)