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What is Ratio Analysis?

Ratio analysis is a method of evaluating a company’s financial performance by comparing different numbers from its financial statements. By forming meaningful relationships between figures like revenue, expenses, assets, and liabilities, ratio analysis helps measure profitability, liquidity, solvency, and efficiency. It turns raw financial data into insights that guide decision-making for management, investors, and lenders.

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How Ratio Analysis Works

Ratio analysis uses information from the  balance sheet income statement , and cash flow statement. Key steps:

  • Collect Financial Data – Gather the latest statements for the period under review.
  • Select Relevant Ratios – Choose ratios that match the purpose (e.g., liquidity for short-term health, profitability for earnings strength).
  • Calculate Ratios – Apply formulas like  current ratio  = current assets ÷ current liabilities.
  • Interpret Results – Compare with previous periods, competitors, or set benchmarks to draw conclusions.

Limitations of Ratio Analysis

  • Historical nature: Ratios are based on past data and may not predict future performance accurately.
  • Different accounting policies: Companies may use different depreciation methods or inventory valuations, affecting comparability.
  • Seasonality: Ratios can vary by season, making a single period’s results misleading.
  • Inflation effects: Price changes can distort figures if not adjusted.
  • Lack of qualitative factors: Ratios ignore elements like management quality, market conditions, or brand value.

Types of Ratios for Ratio Analysis

  • Liquidity Ratios – Measure a company’s ability to meet short-term obligations.
    • Current Ratio = Current Assets ÷ Current Liabilities
    • Quick Ratio = (Current Assets – Inventory) ÷ Current Liabilities
  • Solvency Ratios – Assess long-term financial stability.
  • Profitability Ratios – Evaluate the company’s ability to generate profit.
    • Net Profit Margin = Net Profit ÷ Revenue
    • Return on Equity (ROE) = Net Income ÷ Shareholders’ Equity
    • Return on Assets (ROA) = Net Income ÷ Total Assets
  • Efficiency Ratios – Show how effectively the company uses assets and manages liabilities.
    • Inventory Turnover = Cost of Goods Sold ÷ Average Inventory
    • Receivables Turnover = Net Credit Sales ÷ Average Accounts Receivable
  • Coverage Ratios – Indicate how well a company can meet its fixed financial obligations.
    • Fixed Charge Coverage = (EBIT + Fixed Charges) ÷ (Fixed Charges + Interest)
  • Market Prospect Ratios – Reflect how the market views a company’s performance and growth prospects.
    • Price-Earnings (P/E) Ratio = Market Price per Share ÷  Earnings per Share
    • Dividend Yield = Annual Dividend per Share ÷ Market Price per Share

Application of Ratio Analysis

  • Ratio Analysis Over Time: Comparing ratios over multiple periods highlights trends, such as improving profitability or declining liquidity.
  • Comparative Ratio Analysis Across Companies: Analyzing competitors within the same industry helps investors spot leaders and laggards.
  • Ratio Analysis Against Benchmarks: Comparing a company’s ratios to industry averages or internal targets shows whether performance meets expectations.

Example of Ratio Analysis

Suppose XYZ Ltd. reports:

  • Current Assets : ₹6,00,000
  • Current Liabilities: ₹3,00,000
  • Net Profit: ₹1,20,000
  • Revenue: ₹12,00,000
  • Total Debt: ₹4,00,000
  • Shareholders’ Equity: ₹6,00,000

Key ratios:

  • Current Ratio = 6,00,000 ÷ 3,00,000 = 2.0 (good liquidity)
  • Net Profit Margin = 1,20,000 ÷ 12,00,000 = 10%
  • Debt-to-Equity = 4,00,000 ÷ 6,00,000 = 0.67 (moderate leverage)

These results suggest strong liquidity, reasonable profitability, and manageable debt levels.

Conclusion

Ratio analysis transforms raw financial data into meaningful insights about a company’s performance, efficiency, and stability. By comparing key ratios over time, across competitors, or against industry benchmarks, businesses and investors can identify strengths, detect risks, and make better financial decisions. Despite its limitations, when used with other analysis tools and qualitative assessments, ratio analysis remains a powerful method for evaluating financial health.

Vineet Goyal
Chartered Accountant
MRN No.: 411502
City: Delhi

I am a chartered accountant with over 14 years of experience. I understand income tax, GST, and balancing financial records. I analyze financial statements and tax codes effectively. However, I also have a passion for writing, which is different from working with numbers. Recently, I started writing articles and blog posts. My goal is to make finance easier for everyday people to understand.

Frequently Asked Questions

  • What is ratio analysis in accounting and finance?

    It is the process of evaluating relationships between financial statement figures to assess profitability, liquidity, solvency, and overall performance.

  • How does ratio analysis help assess a company’s financial health?

    It highlights strengths and weaknesses in areas like cash flow, profitability, and debt management, guiding investors and managers in decision-making.

  • What are the main types of financial ratios used in ratio analysis?

    Liquidity, solvency, profitability, efficiency, coverage, and market prospect ratios.

  • How can ratio analysis be used to compare companies within the same industry?

    By calculating key ratios for each company and comparing them to industry averages, investors can spot leaders and laggards

  • What are some limitations of ratio analysis?

    It relies on historical data, can be affected by different accounting policies, and doesn’t capture qualitative factors such as management quality or market conditions.

  • How often should businesses perform ratio analysis?

    Most companies perform it quarterly and annually, though frequent monitoring can help track trends and react quickly.

  • Can ratio analysis help in forecasting future business performance?

    Yes. When combined with trend analysis and other forecasting tools, ratio analysis provides clues about future profitability, liquidity, and financial stability.