BUSY is a simple, yet powerful GST / VAT compliant Business Accounting Software that has everything you need to grow your business.
From billboards to Instagram ads, advertisements are everywhere—and so is GST. Whether you’re an agency, a media company, or a business booking ads, understanding the gst on advertisement services is key to budgeting and billing right.
Under GST law, advertisement services include:
These services fall under SAC Code 998361 and are taxable, except for certain exemptions.
| Ad Type | GST Rate |
|---|---|
| Digital/online advertisement | 18% |
| Print ads (own content + space) | 18% |
| Print ads (space only – newspaper) | 5% |
| TV and radio ads | 18% |
| Outdoor ads (hoardings, banners) | 18% |
| Sponsorships and brand promotion | 18% |
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The gst on online advertisement is 18%, and it applies to:
| Nature of Print Ad Service | GST Rate |
|---|---|
| Ad space only (newspaper) | 5% |
| Ad space + design/content creation | 18% |
| Magazine advertisements | 18% |
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When billed from outside India (e.g., Facebook Ireland, Google Singapore):
Whether you’re placing a print ad or running a digital campaign, understanding the gst on advertisement ensures your billing is accurate and your tax returns remain compliant.
BUSY is a simple, yet powerful GST / VAT compliant Business Accounting Software that has everything you need to grow your business.