From billboards to Instagram ads, advertisements are everywhere—and so is GST. Whether you’re an agency, a media company, or a business booking ads, understanding the gst on advertisement services is key to budgeting and billing right.
The Government of India is updating GST rates effective after 22 Sep 2025. Below are the expected new GST rates for advertisement services (no compensation cess).
Ad Type | New GST Rate |
---|---|
Digital / online advertisement | 18% |
Print ads (space only – newspaper) | 5% |
Print ads (space + creative/design/content) | 18% |
TV and radio advertisements | 18% |
Outdoor ads (hoardings, banners) | 18% |
Sponsorships and brand promotion | 18% |
Note: If an agency sells newspaper ad space as an agent, GST at 18% applies on the commission; pure sale of space in print media remains at 5%.
Nature of Print Ad Service | New GST Rate |
---|---|
Ad space only (newspaper) | 5% |
Ad space + design/content creation | 18% |
Magazine advertisements | 18% |
Reminder: “Print media” for the 5% rate covers newspapers/books; magazines and other media remain at 18%.
Under GST law, advertisement services include:
These services fall under SAC Code 998361 and are taxable, except for certain exemptions.
Ad Type | GST Rate |
---|---|
Digital/online advertisement | 18% |
Print ads (own content + space) | 18% |
Print ads (space only – newspaper) | 5% |
TV and radio ads | 18% |
Outdoor ads (hoardings, banners) | 18% |
Sponsorships and brand promotion | 18% |
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The gst on online advertisement is 18%, and it applies to:
Nature of Print Ad Service | GST Rate |
---|---|
Ad space only (newspaper) | 5% |
Ad space + design/content creation | 18% |
Magazine advertisements | 18% |
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When billed from outside India (e.g., Facebook Ireland, Google Singapore):
Whether you’re placing a print ad or running a digital campaign, understanding the gst on advertisement ensures your billing is accurate and your tax returns remain compliant.