The debtors turnover ratio, also known as the accounts receivable turnover ratio, is a financial metric that measures how efficiently a company collects outstanding credit sales from its customers. It shows how many times, on average, a business converts its credit sales into cash during a specific accounting period.
This ratio is essential for assessing the liquidity of receivables and the effectiveness of a company’s credit and collection policies. A higher ratio generally indicates that the company is collecting payments quickly and efficiently, while a lower ratio may signal delays or inefficiencies in receivables management.
The debtors turnover ratio formula is:
Debtors Turnover Ratio = Net Credit Sales / Average Accounts Receivable
Net Credit Sales refer to total sales made on credit, excluding returns or allowances. Average Accounts Receivable is calculated by adding the beginning and ending receivables for a period and dividing by two.
Suppose a company has net credit sales of ₹12,00,000 in a year. Its accounts receivable at the beginning and end of the year were ₹1,50,000 and ₹1,10,000 respectively.
Average Accounts Receivable = (₹1,50,000 + ₹1,10,000) / 2 = ₹1,30,000
Debtors Turnover Ratio = ₹12,00,000 / ₹1,30,000 = 9.23 times
This means the business collects its average receivables roughly 9 times in a year.
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A good debtors turnover ratio varies depending on the industry, business model, and credit policies. In general:
Monitoring this ratio helps businesses identify whether they are managing customer credit effectively or need to revise their collection policies.
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Interpreting the debtors turnover ratio accurately requires more than just calculating the number. Consider these factors:
The average collection period (365 ÷ Debtors Turnover Ratio) can give more insight into the time it takes to collect payments. A company with a ratio of 9 has a collection period of about 41 days.
Businesses should watch for declining ratios or increasing periods and investigate causes such as defaults, policy changes, or slow-moving inventory management cycles.
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The debtors turnover ratio is a vital indicator of how efficiently a company converts its credit sales into cash. By understanding its meaning, using the correct formula, and interpreting the ratio in context, businesses can improve cash flow, reduce bad debts, and strengthen financial health.
Whether used for internal tracking or external reporting, this ratio supports smarter decisions, better Input Tax Credit planning, and stronger financial control.
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